A loft photography studio with reclaimed wood floors, large windows, a red leather sofa, yellow chair and lighting equipment.

About

The Studio

Blueberry NYC in Greenpoint. Built for getting it right, with room to try a few looks.

Most studio sessions happen at Blueberry NYC Studios, a full-service space at 649 Morgan Avenue, Suite 3C, Brooklyn, NY 11222, near Morgan and Nassau in the heart of Greenpoint. It’s their space rather than mine, and I book it the way any other photographer does.

Professional Profoto and Nanlite lighting, and seamless paper in every color: over thirty rolls plus fabric backdrops, racked and ready in the room. Tell me the color you want and it’s up before you arrive. Everything stays set up, so we spend the session on you rather than on gear.

The space

Hardwood, exposed brick, big windows, room to move, and a wall of seamless in every color. Have a proper look before you decide.

Spacious loft photography studio with colored paper backdrops, seating, and hardwood floor.
A photography studio loft with hardwood floors, exposed brick, overhead lighting, a yellow egg chair and a red velvet sofa.
A photography studio with a row of colorful seamless backdrops, a tufted sofa, gold accent chair and lighting stands on a wood floor.
Photography studio set up with softbox lights, colored backdrops, and a tufted sofa on a wood floor.
Loft photography studio with a yellow egg chair, red sofa, brick wall, and hardwood floor.
Loft photography studio interior with a yellow egg chair, brick wall, mirror, and hardwood floor.

Shooting on location

Not every portrait belongs on seamless paper. Your office, a boardroom, a workshop, a venue, a rooftop, the street outside your building. The lighting travels, and a portrait made where someone actually works often says more about them than anything a studio can produce.

Location work suits teams and headshots done on site in a single visit, founders and executives who want their own space in the frame, editorial and brand work with a real sense of place, events, weddings, and food and drink shot where it’s made and served. The Editorial session is built around exactly this: studio first, then out into Greenpoint and Williamsburg.

Anywhere in New York City is straightforward, and I travel further for the right project. Tell me what you have in mind and I’ll tell you honestly whether the studio or your own space will serve it better.

Blueberry NYC Studios is an independent business and is not affiliated with Jonathan McPhail Photography. Photographs of the space on this page are my own, taken while working there.